Our institution has launched new reporting requirements for all NIU social media accounts that are, to put it mildly, onerous to the point of ludicrous.
They want us to count all interactions. And document whether they are positive, negative, or neutral.
They want screen shots to document all of our counting and downloaded analytics.
I maintain 4 separate things on behalf of NIU right now. They are all being put on hiatus/shut down. My personal accounts (like this one) are not affected.
We were asked to register our accounts last year with the University. Which is fine. We have policies that all registered accounts must adhere to in terms of not doing stupid things with NIU social media accounts.
I already report annually on our departmental social media accounts. But this is too much.
If I can’t be trusted to handle professional social media accounts in a professional manner, there’s no point in me having them.
As a result, I’ve shut down the NIU Rare Books blog and our Facebook pages. That level of reporting completely defeats the purpose of social media, and, I suspect, is designed to encourage those of us who control accounts outside of the media relations & communications departments to shut them down.
So, I’m done.
My first post-tenure flounce. Isn’t this exciting?